HR Case Study

How Wunderkind (Formerly BounceX) Revamped HR with Namely

  • Industry
  • Location
    New York, New York
  • Size
    300 employees

About Wunderkind

Wunderkind (formerly BounceX) is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to recognize their customers when they’re on their website better than ever before. This allows clients like Uniqlo, Sonos, and HelloFresh to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.

  • Wunderkind is headquartered in New York City and has an office in London. The company also has remote workers across the US.
  • Last year, Wunderkind was recognized as a 2019 Great Place to Work-Certified™ company. Over the years, the company has also been listed as one of America’s fastest-growing SaaS companies and a best place to work by Glassdoor and Crain’s.
  • Wunderkind prides itself on having a collaborative environment, where employees love coming to work. The company’s Customer Success organization especially embodies collaboration by being structured in teams, called “pods”.
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Meet Kristin

Kristin Langdon, Vice President of Human Resources

After graduating from the University of Tennessee, Kristin decided to dive into the HR field.

“My major in college was Retail and Consumer Science, which ran concentrically with Human Resources and enabled me to take several HR courses. When it was time to make a decision about my career path, I accepted an HR position at a startup in New York City.

Since I was the startup’s only HR employee, I wore a bunch of different hats, which solidified my love for all things people-related. That was many years ago, and the HR field has really evolved since then. HR used to be perceived as a company’s police force but is now completely employee centric. One of the things I’ve loved most about HR has been watching its relationship with employees transform into a supportive partnership, which has been a fascinating thing to observe over the years.”

In 2018, Kristin joined Wunderkind (formerly BounceX) as the HR Business Partner.

“Wunderkind just had this great buzz, and it continues to be that way for me two and a half years later. I think the thing that Wunderkind does best besides selling top-notch software is hiring the smartest and kindest people. Our employee population consists of incredibly good human beings all around. It makes coming to work every day extremely fun.”

Within two years, Kristin was promoted to Wunderkind’s Vice President of HR.

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Wunderkind's Challenges

“At first we just wanted a performance review software, but then we realized we needed a streamlined solution that had all the other important pieces of the HR puzzle.”

Before transitioning to Namely, Wunderkind (formerly BounceX) was using TriNet, a PEO solution.

“I had used TriNet at previous companies and actually moved all of those companies off of the solution and onto other PEOs. If they were larger companies, I would have considered transitioning them onto HRIS solutions because PEOs become limited once you hit a certain company size. Generally the rule of thumb is once you hit 100 employees, you should transition off of a PEO.”

Since TriNet historically markets to specific industries, like manufacturing, the PEO’s interface is not user-friendly and doesn’t have the modern feel that our employee population gravitates towards. Because of that, we couldn’t get any of our employees to utilize the solution and when they did, it was difficult for them to do simple things like change their home address. For a while TriNet didn’t have a mobile app either, and even when they created one, it was terrible.”

Wunderkind's wishlist:

+ Customizable Performance Reviews

Kristin’s search for a new HR solution began with the need for a more customizable performance review software.

“From a performance review standpoint, TriNet has some true limitations—which prompted us to start looking for a new HR solution in the first place. We only vetted performance review platforms in the beginning. However, none of the performance review vendors that we evaluated, like 15Five, Lattice, and Culture Amp, were customizable in a way that mattered. At Wunderkind, we needed software that was customizable from the ground up. We wanted to make sure we could edit templates by adding questions that were specific to Wunderkind’s core values, and none of those performance review platforms would let us do that.”

+ Streamlined HR Solution

“I was searching for a new HR solution with our CFO at the time. One of his top priorities was to find a platform that was easy to use on the back-end from a reporting standpoint so we could tie compensation to performance in a meaningful way. At that point, we were only looking at performance review softwares, and none of them could do that. So we decided to broaden our search and look at more streamlined HR solutions.

As for other HR processes, we wanted to track time and attendance for our interns, co-ops, and hourly employees all in one place. We also wanted to have other features, like an org chart. With TriNet, those features were all additional costs. After realizing this, we decided it made more sense to move everything over from our PEO to an HRIS.”

+ Internal Brokerage and Payroll Services

When looking for an HRIS, Kristin struggled to find a one-stop-shop solution.

“We wanted a solution that had both internal brokerage and payroll services, which is actually really hard to find. Some companies like BambooHR, for instance, will be your broker but not provide you with payroll services. Having multiple HR solutions is complicated—especially for your accounting team who then has to make payments to several different vendors as opposed to one.”

The Evaluation

The Journey to Find the Best Fit HRIS

“Namely had been on my radar for years. Being in the HR space, I constantly saw advertisements for Namely events and webinars, so the company had always been in my peripheral vision. Since we were looking for a centralized HRIS that integrated with Greenhouse, our Applicant Tracking System, and had internal payroll and brokerage services, Namely easily became a front runner for us.”

As she narrowed down her search, Kristin was considering Zenefits, BambooHR, and Namely.

“Zenefits and BambooHR’s performance review platforms were nice but weren’t as customizable as Namely’s. Additionally, since Zenefits and BambooHR don’t streamline all HR processes, if we chose either of them we would have also had to find another payroll provider, which was not ideal.”

Eventually it came down to Zenefits and Namely.

“After reviewing Zenefits’ software, we started seeking feedback and heard a lot of horror stories. We heard one horror story that someone couldn’t get their employees’ benefits turned on for four months. When we started seeking feedback about Namely, all the reviews we heard were so positive.

At the end, we sat down with our CEO, CFO, CCO, and COO and confidently chose Namely because it was the only option if we wanted an intuitive platform that was truly a one-stop-shop.”

See how you can check all the boxes with Namely. Schedule a demo today.

The Solution

The ROI of Using Namely

From its intuitive reporting and analytics features to its user-friendly interface, Namely’s platform has helped Wunderkind take HR to the next level.

“Our Namely Benefits Advisor works creatively to craft the best benefits plan for our company, and that is extremely hard to find in the Brokerage field.”

Namely’s Managed Benefits Team

Since partnering with Namely’s Managed Benefits Team, Kristin has established a close relationship with her Benefits Advisor that is built on trust.

“Our Managed Benefits Advisor has been absolutely phenomenal. This year we had a pretty significant increase in our premiums due to reasons not related to Namely, and our Benefits Advisor came in with so many creative solutions for how we could decrease them. In fact, she helped us decrease those premium costs from 13% to 7%. It was truly incredible to watch her work, and I can’t express how on top of it she was from a communication standpoint. She constantly came up with new ideas and kept us updated throughout the whole process. This instantly laid down a solid foundation of trust between us.

Since we trust her expertise, our Benefits Advisor’s recommendations go a really long way now. I don’t even ask her ‘what else can we do’ anymore because I know that whatever it is, she’s already gone the extra mile and looked into it. Overall, she’s been an absolute pleasure to work with. It’s extremely unique to have a Benefits Advisor who goes above and beyond to help you create a package that not only saves you money, but also offers your employees the benefits they deserve.”

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“Namely clearly designed its platform with HR leaders in mind, because the solution really makes my life so much easier.”


“Namely saves me about 20 hours a week easily. When we used TriNet, we wasted so much time because we constantly had to contact them for information. If we had a question about our employees’ benefits or needed to run a report, it would take TriNet 42 to 72 hours to give us a response. With Namely, we’re able to go into the system and access all of that information ourselves. And when we have a question or can’t access certain information, Namely’s support team gets back to us instantly. The time Namely has saved me is invaluable.

I always recommend Namely to other HR leaders because they’re usually searching for a solution that is fully customizable. When you use some of the other big HRIS systems, you don’t have that kind of flexibility. Every company has a different employee population, and that’s why being able to customize your HR solution is so crucial. Yes, it’s important to have a solution that supports other HR pieces like compliance, but you also need to be able to customize things from the ground up. Luckily for us, Namely has both.”

Wunderkind (formerly BounceX) is one of more than 1,400 companies that use Namely to streamline people operations, payroll, benefits, and time & attendance needs.