HR Case Study

How The Channel Company Modernized & Streamlined HR With Namely

  • Industry
  • Location
    Westborough, MA
  • Size
    225 employees

About The Channel Company

The Channel Company delivers the key expertise companies need to optimize their channels—specifically the IT Channel. From events and marketing services to research and consulting, The Channel Company offers a portfolio of products that are all geared towards helping connect people and businesses within the channel.

  • The Channel Company is headquartered in Westborough, Massachusetts, and has employees located across the country.
  • The Channel Company is named on the following lists: Best and Brightest Companies To Work For In Boston, Best and Brightest Companies To Work For In New York, and Best and Brightest Companies To Work For In The Nation.
  • The Channel Company prides itself on having a diverse and inclusive environment, where employees support one another and feel like family.
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Meet Erika

Erika McGrath, VP of People and Culture

After graduating from college, Erika pursued a graduate degree in social work at Columbia University.

“Through the occupational social work track of my graduate program, I realized that I enjoyed studying people in the workplace. While working in an Employee Assistance Program, I worked alongside HR professionals and became really interested in what they did. After that, I decided to dive into the HR field.”

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The Channel Company's Challenges

“We needed a paperless solution that would automate all of our HR processes.”

When Erika first joined The Channel Company, they were using ADP.

“The Channel Company was originally part of an international company that used ADP because they had thousands of employees around the world. So when The Channel Company split from that larger company, we continued to use ADP until we started to look for a new solution.

We ended up implementing two separate systems, Zenefits and Paychex. After using these disconnected systems, we realized that we needed one centralized HR platform.

At the time, the world of HR was starting to transition away from being paper-heavy. So when looking for a new system, I knew that we needed one to automate our HR processes. It was really important for me to leave paper-oriented solutions behind and move to something much more modern.”

The Channel Company's wishlist:

+ A Streamlined Solution

After using two separate solutions, Erika needed a platform that would house all of her HR processes.

“We needed a streamlined solution—especially from a payroll perspective since payroll in Paychex didn’t sync over to Zenefits. We also wanted to streamline benefits, onboarding, and other HR processes, so it was really important for us to find a platform that was all-in-one. The more we could combine into one centralized solution, the better.”

+ A Brokerage Partnership

At the time, Erika was struggling with Zenefits’ brokerage model.

“We weren’t having a positive broker experience, so we wanted to have a strong partnership with our next HR solution when it came to benefits. We needed someone who understood our business, employees, and needs. Unlike Zenefits’ brokers, we needed someone who would be able to give us insight from a benchmark perspective and provide recommendations for employee benefits. It was really important for us to find that kind of partnership.”

+ A User-friendly Interface

Since Erika was an HR department of one, she needed to find a solution that was intuitive enough for her employees.

“It was critical for me to find a user-friendly solution that could be easily rolled out to our employees. I needed a system that employees would be able to navigate without a lot of training beforehand. With this in mind, I started to look for a more modern HR system than what I was historically used to.”

The Evaluation

The Search for a Centralized HR Platform

“Before actually going through an evaluation process, I saw Namely’s social media-like company news feed. My favorite part of HR is employee interaction, so that feature really spoke to me. When I started to evaluate Namely, I already knew that I had never seen an HR system with that type of engaging interface before.

To make sure Namely was the right solution for our entire company, I sat through demos with our CEO and CFO at the time. I also ran the platform by managers and employees to see what they thought about the solution. Overall, it was a very collaborative process and they all thought Namely would be a great fit.

Ultimately though, I was the decision maker. Since I had been in the HR field for so many years and used so many different solutions, I knew exactly what our company needed—and that was Namely.”

See how you can check all the boxes with Namely. Schedule a demo today.

The Solution

The ROI of Using Namely

From its employee engagement features to its expert client service teams, Namely has helped The Channel Company revamp HR.

“It’s great to have a broker who really partners with you and understands your business. My Benefits Consultant is a rockstar.”

Enhanced Benefits Experience

“After struggling with Zenefits’ brokerage model, it was so important for me to find a broker I could rely on. The Managed Benefits Team is one of Namely’s sweet spots. My Benefits Consultant has been with me since the beginning and has become an extension of my HR team. He recommends benefits for our employees, provides me with benchmark data, and gives me insight into what other companies are offering. He also runs open enrollment for us every year with our employees, so he really is a member of our team.

The Channel Company recently acquired another company, and there’s a lot that goes into acquisitions from a benefits perspective. During that acquisition, my Benefits Consultant was with me every step of the way. He advised me throughout the entire process and ran open enrollment for our new employees from the acquisition once they were onboarded.

From a technology perspective, Namely’s benefits administration solution has also simplified our employees’ experience. The solution’s open enrollment portal is really easy for our employees to use, and Namely is constantly enhancing it. I’m a huge fan of Namely’s Managed Benefits Team and my overall benefits experience.”

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“Namely is the one tool that keeps all of our employees connected.”


“As soon as I saw Namely’s company news feed, I knew that the platform was different from all the other HR systems I used in the past. That news feed helps keep us connected and has lived up to all of my expectations. In addition to loving the platform itself, my sales person was amazing during our evaluation process. We implemented Namely over two years ago, and she still checks in with me today. How often can you say that a sales person still checks in with you years after you sign on? I’m really grateful for that relationship and all of the support I have received at Namely.”

Namely helped modernize HR at The Channel Company. Ready to see how it can revamp HR at yours? Take a platform tour today.